Electricity demand distinct from generation source

Solar Power, while comparatively expensive to set up yourself, is clearly becoming more available. Much like traditional electricity generation, its large infrastructure costs are being decoupled from customers' demand for electricity. Companies such as DEERS and SunEdison are building out the solar infrastructure themselves, and selling the electricity to large corporate buyers, who actually enjoy the idea that it's a sustainable technology - not to mention the discounts. Read here in the San Diego Union Tribune.